About Sapling

Where Strong Solutions Take Root

We're a small, friendly group of senior mobile experts with 30+ years of combined experience. We start with consulting to understand your goals, uncover root challenges, and map the right path forward, then bring those plans to life through thoughtful mobile development built for long-term growth.

Sapling engineers working together

Since 2009

Building cool stuff with great people

Our Story

Sapling was officially formed in 2009, initially as a one-engineer LLC, with a simple mission statement: "build cool stuff." This was just a few years after the first iPhone was released, and it was clear it was going to be a game-changer.

In the early days, we primarily supported hospitality, maintenance, security, and law enforcement agencies, who typically wanted branded, enterprise solutions. As consumer Apps grew in popularity, we added retail clients to our portfolio in 2013. Our enterprise experience enabled us to build end-to-end solutions for brick and mortar retailers, including both BOH and FOH solutions, while also supporting customer-facing Apps. The next decade was a whirlwind and we found great success supporting several Fortune 100 companies.

As our portfolio grew, so did our network, and the need to expand. The mission statement was revised: "build cool stuff, and hire great people." We brought on an expert in cross-platform development, then an expert in hybrid solutions, then backend experts, and so on. Today, we're more than 20-strong, but we run a flat company. Everyone on the team is an expert in some capacity, focused on one outcome: helping our clients succeed.

Columbus, OH - Midwest

What drives us

Our values guide every decision we make and every line of code we write.

We Start by Listening

Before writing a line of code, we invest time to understand your product, your goals, your team, and your constraints. Our multi-day discovery process is free — and you keep the plan even if you select another partner.

Data, Not Guesswork

We use objective metrics from your existing tools — Jira, repositories, commit history, burndowns, test suites — to track progress and quality in real time, bringing transparency to every stage of delivery.

We're solution partners, led by engineers

When you work with us, you're partnering with a client-focused team led by engineers and built around solving real business problems. We bring strategy, delivery, and technical leadership together so your goals stay at the center from discovery through launch and beyond.

Meet the team

Senior specialists across consulting, mobile engineering, and backend systems. We stay hands-on from strategy through delivery.

Pete Salvo

Pete Salvo

Senior Director Mobile Engineering

ConsultingMobile DevelopmentEngineering Leadership
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John Reed

John Reed

Co-Founder & CEO

ConsultingStrategyClient Partnership
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Josh Martin

Josh Martin

Co-Founder & Growth Consultant

ConsultingDeliveryProduct Growth
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What our partners say

The Sapling team's ability to navigate our complex organizational structure while delivering high-quality work was exceptional. They didn't just build features - they helped us identify and solve systemic issues.

E
Engineering Director
Engineering Director, Fortune 500 Retailer

This would've taken us six months to a year, internally. The direct-to-engineer contact made all the difference.

P
Program Manager
Program Manager, Enterprise Retail Brand

Working with a team that understands both mobile technology and enterprise retail was invaluable. They're partners, not just vendors.

V
VP of Technology
VP of Technology, National Retailer
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Ready to get to the root of your problem?

Let us know your pain points by booking a complimentary consultation today. We come prepared to help.

Trusted by 50+ retail brands across the Midwest